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Book Cover
Book
Author Arnould, Eric J

Title Consumers / Eric Arnould, Linda Price, George Zinkhan.

Imprint Boston : McGraw Hill/Irwin , 2004

Copies

Location Call No. Status
 Female Library  HF5415.32 A76 2004    Available
 Female Library  HF5415.32 A76 2004 c.2  Available
 Female Library  HF5415.32 A76 2004 c.4  Available
Edition 2nd ed
Description xxv,845,I-22 p.: ill.; 29 cm.
Series McGraw Hill/Irwin series in marketing
Bibliography Includes bibliographical references and index.
Subject Consumer behavior
Consumer behavior -- United States
Added Author Price, Linda jt. Author
Zinkhan, George Martin jt. Author
ISBN 0072537140(alk.paper)
0071214267 (international : alk.paper)
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