Title |
Understanding and designing market research / John R. Webb. |
|
Imprint |
London : Thomson Learning , 2002 |
|
Female Library
|
HF5415.2 W39 2002 |
Available |
Female Library
|
HF5415.2 W39 2002 c.2 |
Available |
Edition |
2nd ed |
Description |
xiii, 235 p. : ill. ; 25 cm. |
Bibliography |
Includes bibliographical references and index. |
Subject |
Marketing research
|
ISBN |
1861525761 |
|