My Library

LEADER 00000cam a2200217 a 4500 
008    180925s2018    xxu    g b    001 0 eng d 
020    9781138732414 (hardback) 
040    AE-AjAUL|cAE-ShKH 
042    pcc 
050    P301.5.P47|bF47 2018 
100 1  Ferrari, Federica 
245 10 Metaphor and persuasion in strategic communication :
       |bsustainable perspectives /|cby Federica Ferrari. 
260    New York ;|aLondon :|bRoutledge, Taylor & Francis Group,
       |c2018. 
300    xiv, 270 p. ;|c24 cm. 
490 0  Routledge studies in rhetoric and stylistics ;|v15 
500    KH-AUL-4 
504    Includes bibliographical references and index. 
650  0 Metaphor|xPolitical aspects 
650  0 Persuasion (Rhetoric)