Creative arts marketing / Terry O'Sullivan, Catherine O'Sullivan, Elizabeth Hill and Brian Whitehead.
Imprint
New York : Routledge, 2017
Copies
Location
Call No.
Status
Female Library
NX634 .H55 2017
Available
Male Library
NX634 .H55 2017
Available
Edition
3rd ed
Description
xvi, 305 pages : illustrations ; 25 cm.
Bibliography
Includes bibliographical references and index.
Contents
The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.