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LEADER 00000cam a2200253   4500 
001    u38907 
003    SIRSI 
008    150305s2013    xxua          001 0 eng d 
020    9789814394024 
020    9781584234968 
020    1584234962 
050  4 Z246 |bB736 2013 
245 00 Branding typography : elegant, retro, handwritten, 
       experimental, minimal  /|c[edited by Ginko Press]. 
260    Berkeley, Calif. : |bGingko Press, |c2013 
300    240 p. : |bcol. ill. ; |c29 cm. 
500    Includes index. 
505    Foreword -- Elegant -- Retro -- Handwritten --  
       Experimental -- Minimal -- Index -- Acknowledgements. 
520    Whether hand drawn or vector based, type is a versatile 
       tool in the hands of most designers, creating bold, 
       expressive graphics that extend a brand as the convey 
       information. In the hands of a master, new typefaces 
       become iconic and unforgettable. Branding Typography 
       gathers a selection of the most original type design of 
       recent years, used to promote products and companies 
       through fashion, interiors and packaging. From print 
       materials to three dimensional projects and clothing, the 
       stunning typography in this volume includes the best of 
       type in use, expertly incorporated for maximum effect on 
       everything from printed materials to products 
650  0 Graphic design (Typography) 
650  0 Commercial art 
710 2  Gingko Press