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LEADER 00000cam a2200253 4500
001 u38907
003 SIRSI
008 150305s2013 xxua 001 0 eng d
020 9789814394024
020 9781584234968
020 1584234962
050 4 Z246 |bB736 2013
245 00 Branding typography : elegant, retro, handwritten,
experimental, minimal /|c[edited by Ginko Press].
260 Berkeley, Calif. : |bGingko Press, |c2013
300 240 p. : |bcol. ill. ; |c29 cm.
500 Includes index.
505 Foreword -- Elegant -- Retro -- Handwritten --
Experimental -- Minimal -- Index -- Acknowledgements.
520 Whether hand drawn or vector based, type is a versatile
tool in the hands of most designers, creating bold,
expressive graphics that extend a brand as the convey
information. In the hands of a master, new typefaces
become iconic and unforgettable. Branding Typography
gathers a selection of the most original type design of
recent years, used to promote products and companies
through fashion, interiors and packaging. From print
materials to three dimensional projects and clothing, the
stunning typography in this volume includes the best of
type in use, expertly incorporated for maximum effect on
everything from printed materials to products
650 0 Graphic design (Typography)
650 0 Commercial art
710 2 Gingko Press