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Author
Perloff, Richard M
Title
The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.
Imprint
Mahwah, N.J. : Lawrence Erlbaum Associates, 2003
Copies
Location
Call No.
Status
Male Library
BF637.P4 P39 2003
Available
Male Library
BF637.P4 P39 2003 c.2
Available
Edition
2nd ed
Description
xvi, 392 p. : ill. ; 23 cm.
Note
Includes indexes, p.: 379-392.
Bibliography
Includes bibliographical references, p.: 341-378.
Subject
Persuasion (Psychology)
Mass media -- psychological aspects
Attitude change
ISBN
0805840885 (pbk. : alk. paper)
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