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Author

Title The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.

Imprint

Mahwah, N.J. : Lawrence Erlbaum Associates, 2003

Location	Call No.	Status
Male Library	BF637.P4 P39 2003	Available
Male Library	BF637.P4 P39 2003 c.2	Available

Edition	2nd ed
Description	xvi, 392 p. : ill. ; 23 cm.
Note	Includes indexes, p.: 379-392.
Bibliography	Includes bibliographical references, p.: 341-378.
Subject	Persuasion (Psychology)
	Mass media -- psychological aspects
	Attitude change
ISBN	0805840885 (pbk. : alk. paper)