| Edition |
2nd ed. |
| Description |
viii, 296 p. : ill., ports. ; 24 cm. |
| Contents |
1. Media relations in context -- 2. Understanding the media environment -- 3. Theorising media relations -- 4. Law and ethics in media relations -- 5. Working with the news media -- 6. Media relations campaigns -- 7. Media releases -- 8. Media kits, guides and online media centres -- 9. Media conferences, "famils" and events -- 10. Not just the news -- 11. Working with newspapers and magazines -- 12. Working with radio and television -- 13. Working with the internet and social media. |
| Summary |
Provides a practical introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. |
| Bibliography |
Includes bibliographical references and index. |
| Subject |
Mass media
|
|
Communication
|
|
Australian
|
| ISBN |
9781742376448 |
|
