Title |
Copywriting for the electronic media : a practical guide / Milan D. Meeske. |
|
Imprint |
Belmont, Calif. : Wadsworth Pub. Co., 1998 |
|
Female Library
|
HF5825 M38 1998 |
Available |
Female Library
|
HF5825 M38 1998 c.2 |
Available |
Male Library
|
HF5825 M38 1998 |
Available |
Edition |
3rd. ed |
Description |
xvii, 295 p. : ill. ; 28 cm. |
Bibliography |
Includes bibliographical references (p. [289]-290) and index. |
Subject |
Advertising copy
|
|
Broadcast advertising
|
ISBN |
0534507549 (alk. paper) |
|