Title |
Marketing and supply chain management : a systemic approach / Dimitris Folinas and Thomas Fotiadis. |
|
Imprint |
Abingdon, Oxon ; New York, NY : Routledge, 2017 |
|
Female Library
|
HF5415.1263 F65 2017 |
Available |
Male Library
|
HF5415.1263 F65 2017 |
Available |
Description |
xi,232p: ill ;25cm. |
Bibliography |
Includes bibliographical references and index. |
Contents |
Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated framework of marketing and supply chain management -- A systemic approach to distribution channels -- A holistic approach to demand handling -- Procurement from a marketing and supply chain management point of view -- Typical approaches of marketing and supply chain management synergies -- Technologies of marketing and supply chain management synergies. |
Subject |
Industrial marketing
|
|
Business logistics
|
ISBN |
9781138181649 |
|
9781138181656 (pbk. : alk. paper) |
|