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Keyword: d:(mechatronics) or d:(system and design)
Keyword: d:(multimedia and systems) or d:(computer and networks)
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Author
Schiffman, Leon G
Title
Consumer Behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
Imprint
New Delhi : Prentice-Hall of India Private Limited , 1993
Copies
Edition
4th ed
Description
xxiii,680 p.: ill.; 24 cm.
Note
Includes index.
Subject
Consumer behavior
Motivation research (Marketing)
Diffusion of Innovations
Added Author
Kanuk, Leslie Lazar jt. Author
ISBN
08769272410
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