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Title Contemporary consumer culture theory / edited by John F. Sherry, Jr. and Eileen Fischer.

Imprint

New York ; London : Routledge, Taylor & Francis Group, 2017

Location	Call No.	Status
Female Library	HF5415.32 .C664 2017	Available
Male Library	HF5415.32 .C664 2017	Available

Description	xvii, 317 pages ; 24 cm.
Series	Routledge Studies in Marketing
Bibliography	Includes bibliographical references and index.
Subject	Consumer behavior -- Research
	Branding (Marketing)
	Culture -- Economic aspects
Added Author	Sherry, John F
	Fischer, Eileen, 1959-
ISBN	9781138680562 (hbk)