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More Information
Author
Hawkins, Del I
Title
Consumer Behavior : Building Marketing Strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Imprint
Boston : Irwin/McGraw-Hill , 2004
Copies
Location
Call No.
Status
Female Library
HF5415.33.U6 H38 2004
Available
Female Library
HF5415.33.U6 H38 2004 c.2
Available
Edition
9th ed
Description
xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROM.
Bibliography
Includes bibliographical references and indexes.
Subject
Consumer behavior -- United States
Consumer behavior -- United States -- Case studies
Market surveys -- United States
Added Author
Best, Roger J
Coney, Kenneth A. jt. Author
ISBN
0071214690 (international : alk. paper)
0072536861 (alk. paper)
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