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Author
Daymon, Christine 1952-
Title
Qualitative research methods in public relations and marketing communications / Christine Daymon , Immy Holloway.
Imprint
London : Routledge , 2002
Copies
Location
Call No.
Status
Female Library
HD59 D39 2002
Available
Male Library
HD59 D39 2002
Available
Description
viii, 293 p. : ill. ; 24 cm.
Note
Includes glossary, p.: [270]-274.
Includes index, p.: [245]-293.
Bibliography
Bibliogrphy, p.: [275]-284.
Subject
Corporations -- Public relations -- Research -- Methodology
Public relations -- Research -- Methodology
Marketing research -- Methodology
Qualitative research
Added Author
Holloway, Immy J. Author
ISBN
0415222737
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