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Author
McDonald, William J
Title
Direct marketing : an integrated approach / William J.McDonald.
Imprint
Boston : Irwin/McGraw -Hill ; 1998
Copies
Location
Call No.
Status
Female Library
HF5415.126 M395 1998 c.2
Available
Description
xviii,532 p.: ill.; 25cm. + 4 computer disks.
Series
Irwin/McGraw -Hill series in marketing
Bibliography
Includes bibliographical references and index.
Subject
Direct marketing
Direct marketing -- Case Studies
ISBN
0256197830
0071159517
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