Title |
The Direct marketing handbook / Edward L. Nash, editor in chief. |
|
Imprint |
New York : McGraw-Hill, 1992 |
|
Edition |
2nd ed |
Description |
xxxiii, 827 p. : ill. ; 24 cm. |
Bibliography |
Includes bibliographical references and index. |
Subject |
Direct marketing
|
|
Direct selling
|
Added Author |
Nash, Edward L
|
ISBN |
0071127291(McGraw Hill International Edition) |
|
0070460272 |
|