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Book Cover
Book
Author Haar, Jerry, 1947-

Title Import marketing : a management guide to profitable operations / Jerry Haar and Marta Ortiz-Buonafina.

Imprint Lexington, Mass. : Lexington Books, c1989.

Copies

Location Call No. Status
 Female Library  HF3031 .H23 1989 c.2  Available
Description xiv, 230 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references (p. [219]-222).
Contents An introduction to import-marketing management -- The domestic environment of import activities -- An analysis of import markets -- Import-product strategy -- Import-channel strategy -- Import-promotion strategy -- Import-pricing strategy -- Processing the import transaction -- Traffic, customhouse brokerage, documentation, and insurance -- Import procedures
Subject Imports -- United States
Foreign trade promotion -- United States
Foreign trade regulation -- United States
Added Author Ortiz-Buonafina, Marta
ISBN 0669156922 (alk. paper)
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