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Author
Usunier, Jean-Claude
Title
Marketing across cultures / Jean-Claude Usunier.
Imprint
Harlow, England ; New York : Financial Times Prentice Hall, 2000.
Copies
Location
Call No.
Status
Female Library
HF1416 .U85 2000
Available
Edition
3rd ed.
Description
xv, 627 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references and indexes.
Subject
Export marketing -- Social aspects
International business enterprises -- Social aspects
Intercultural communication
ISBN
0130106682 (alk. paper)
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