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Text-Book

Title International marketing / Philip R. Cateora ... [et al.].

Imprint New York, United States : McGrawHill Education, 2016.

Copies

Location Call No. Status
 Male Library  HF1416.I584 2016    Available
 Female Library  HF1416.I584 2016    Available
Edition 17th ed.
Description XXXV, 662 p. : ill. ; 30 cm.
Note KH-AUL-2
Includes indexes.
Subject Internationales Marketing
Added Author Cateora, Philip R.
ISBN 9781259253065
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