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Title
Handbook of Modern Marketing / Edited by Victor P. Buell.
Imprint
New York : McGraw-Hill Book Company , 1987
Copies
Edition
2nd ed
Description
xxvi,107-13 p.; 24 cm.
Note
Includes bibliographical references and index.
Subject
Marketing -- Addresses, essays, lectures
Added Author
Buell, Victor P. editor
ISBN
0070088543
0071001492(pbk)
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