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More Information
Author
Fahy, John
Title
Foundations of marketing / John Fahy , David Jobber.
Imprint
London ; Boston : McGraw-Hill , 2012
Copies
Location
Call No.
Status
Female Library
HF5415 F34 2012
Available
Edition
4th ed
Description
xxx, 539 p. : col. ill. ; 24 cm.
Bibliography
Includes bibliographical references and indexes.
Subject
Marketing
Added Author
Jobber, David
ISBN
9780077137014
0077137019
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