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Author
Stanton, William J
Title
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.
Imprint
New York : McGraw-Hill, 1994
Copies
Location
Call No.
Status
Female Library
HF5415 S745 1994
Available
Edition
10th ed
Description
xxviii, 697 p. : co;. ill., col. maps ; 27 cm.
Series
McGraw-Hill Series in Marketing
Bibliography
Includes bibliographical references and indexes.
Subject
Marketing
Added Author
Etzel, Michael J
Walker, Bruce J
ISBN
0070610150 (alk. paper)
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