| Title |
Marketing / Eric N. Berkowitz ... [et al.]. |
|
| Imprint |
Homewood, IL : Irwin, 1992. |
|
| Female Library
|
HF5415 .B44113 1992 c.2 |
Available |
| Edition |
3rd ed. |
| Description |
xxiv, 791 p. : ill. (some col.) ; 26 cm. |
| Note |
Rev. ed. of: Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius. |
| Bibliography |
Includes bibliographical references and indexes. |
| Subject |
Marketing
|
| Added Author |
Berkowitz, Eric N
|
| ISBN |
025609182X |
|
