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Book Cover
Book
Author Etzel, Michael J

Title Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.

Imprint Boston : Irwin, McGraw-Hill , 1997

Copies

Edition 11th ed
Description xxi,624,b1-i32 p.: ill.; 24 cm.
Series McGraw-Hill Series in Marketing
Note Rev.ed. of: Fundamentals of markrting / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed, 1994.
Includes bibliographical references and indexes.
Subject Marketing
Added Author Walker, Bruce J. jt. Author
Stanton, William J. jt. Author
ISBN 0070189544(paper)
0071147357
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