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Book Cover
Book
Author Lamb, Charles W

Title Marketing / Charles W. Lamb , Joseph F. Hair , Carl McDaniel.

Imprint Cincinnati, Ohio : South-Western Publishing , 2002

Copies

Location Call No. Status
 Female Library  HF5145 L36 2002    Available
 Female Library  HF5145 L36 2002 c.2  Available
Edition 6th ed
Description xiv, [18], 751 p. : ill., (some col.) ; 27 cm.
Note Includes glossary, p.: 685-698.
Includes indexes, p.: 719-751.
Bibliography Includes bibliographical references.
Subject Marketing
Marketing -- Management
Added Author Hair, Joseph F. J. Author
McDaniel, Carl D. J. Author
ISBN 0324068611
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