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Author
Mudie , Peter
Title
Marketing : an analytical perspective / Petere Mudie.
Imprint
London , New York : Prentice Hall , 1997
Copies
Description
xii, 368 p.: Ills.; 24 cm.
Note
Includes index, p: 363-368.
Bibliography
Includes bibliographical references.
Subject
Marketing
ISBN
0133577570
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