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Book Cover
Book
Author Armstrong, Gary (Gary M.)

Title Marketing : an introduction / Gary Armstrong, Philip Kotler.

Imprint Boston : Prentice Hall, 2011

Copies

Location Call No. Status
 Female Library  HF5415 K625 2011    Available
 Male Library  HF5415 K625 2011    Available
Edition 10th ed
Description xxviii, 541 p. : ill. (chiefly col.) ; 29 cm.
Bibliography Includes bibliographical references and index.
Subject Marketing
Added Author Kotler, Philip
ISBN 9780136102434 (alk. paper)
9780135094860
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