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Book Cover
Book
Author Marconi, Joe

Title Crisis marketing : when bad things happen to good companies / Joe Marconi.

Imprint Kualalumpur : Golden Books Centre SDN. BHD. , , 1992

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Description ix, 216 p. ; 20 cm.
Note Includes bibliographical references and index.
Subject Marketing
Marketing -- Case studies
Crisis management
Crisis management -- Case studies
ISBN 9837200766