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Book Cover
Book
Author Sharp, Byron

Title Marketing : theory, evidence, practice / Byron Sharp.

Imprint South Melbourne, Victoria, Australia : Oxford University Press, 2013

Copies

Location Call No. Status
 Female Library  HF5415 S3985 2013    Available
Description liv, 609 p.: ill.; 25 cm.
Bibliography Includes bibliographical references (pages 572-596) and index.
Subject Marketing
Marketing -- Australia -- Case studies
ISBN 9780195573558 (pbk.)
0195573552 (pbk.)
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