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Book Cover
Text-Book
Author Rosenbloom, Bert

Title Marketing channels : a management view / Bert Rosenbloom.

Imprint Australia ; Mason, OH : South-Western Cengage Learning, c2013.

Copies

Location Call No. Status
 Male Library  HF5415.129.R67 2013    Available
 Female Library  HF5415.129.R67 2013    Available
Edition 8th ed.
Description xxiii, 664 p. : ill. ; 26 cm.
Bibliography Includes bibliographical references and indexes.
Subject Marketing channels
Marketing channels -- Management
ISBN 9780324316988 (hbk.)
0324316984 (hbk.)
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