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Book Cover
Book
Author Lilien, Gary L. 1946-

Title Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien , Arvind Rangaswamy.

Imprint Upper Saddle River, NJ. : Prentice Hall , 2002

Copies

Location Call No. Status
 Female Library  HF5415.125 L55 2002    Available
 Female Library  HF5415.125 L55 2002 c.2  Available
Edition 2nd ed
Description xxiv, 518 p. : Ill. , 25 cm.
Note Includes index, p.: 499-518.
Bibliography Bibliography, p.: 481-497.
Subject Marketing -- data processing
Marketing -- decision making -- mathematical models
Marketing -- Decision making -- data processing
Added Author Rangaswamy, Arvind
ISBN 0131225138
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