My Library

LEADER 00000cam a2200313 a 4500 
001    u15362 
001    15571 
003    SIRSI 
005    20071226131600.0 
008    261207s2002    xxua00000b0000001100eng0d 
020    0131225138 
049    FUJA JURF 
050  4 HF5415.125|bL55 2002 
100 1  Lilien, Gary L.|d1946- 
245 10 Marketing engineering :|bcomputer-assisted marketing 
       analysis and planning /|cGary L. Lilien , Arvind 
       Rangaswamy. 
250    2nd ed 
260    Upper Saddle River, NJ. :|bPrentice Hall ,|c2002 
300    xxiv, 518 p. :|bIll. ,|c25 cm. 
500    Includes index, p.: 499-518. 
504    Bibliography, p.: 481-497. 
650  0 Marketing|xdata processing 
650  0 Marketing|xdecision making|xmathematical models 
650  0 Marketing|xDecision making|zdata processing 
700 1  Rangaswamy, Arvind