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Author
Marconi, Joe
Title
Crisis marketing : when bad things happen to good companies / Joe Marconi.
Imprint
Chicago : NTC Business Books , 1997
Copies
Edition
2nd ed
Description
x, 246 p. ; 20 cm.
Note
Includes bibliographical references and index.
Subject
Marketing
Marketing -- Case studies
Crisis management
Crisis management -- Case studies
ISBN
0844232378
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