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Book Cover
Book
Author Berry, Michael J. A

Title Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff.

Imprint Indianapolis : Wiley publishing,Inc., 2004

Copies

Location Call No. Status
 Female Library  HF5415.125 B47 2004    Available
Edition 2nd ed
Description xxv, 643 p.: ill.; 29 cm.
Note Includes index.
Subject Data mining
Marketing -- data processing
Business -- Data processing
Added Author Linoff, Gordon
ISBN 0471470643(paper/website)
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