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Author
Cravens, David W
Title
Strategic marketing / David W. Cravens.
Imprint
Homewood, Ill. : Irwin, 1987.
Copies
Edition
2nd ed.
Description
xvii, 679 p. : ill. ; 24 cm.
Series
The Irwin series in marketing
Bibliography
Includes bibliographies and index.
Subject
Marketing -- Decision making
Marketing -- Management
ISBN
0256033706
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