Skip to content
Login
Help
العربية
Print
New Search
(More Searches)
Advanced Keyword
Title
Author
Subject
Call Number
ISBN
Author and Title
Instructor
Course
Dept.
My Library
My Library
My Account
About the library
Suggest a purchase
Comments
Help Topics
Searching
Advanced Keyword Search Tips
Saving your searches
Renewals
Fee Payment
Your session will expire automatically in
0
seconds.
Continue session
End session now
Add to My Lists
Add to Bag
MARC Display
Return to Browse
View Bag
Empty Bag
SearchType
Keyword
Author
Title
Subject
Call no.
Search
Limit search to available items
(Search History)
Keyword: Epidemiology
Keyword: d:(algebra) or d:(geometry) or d:(mathematics)
(Clear Search History)
(End Search Session)
Search history function requires JavaScript.
Previous Record
Next Record
Resources
More Information
Author
Cravens, David W
Title
Strategic marketing / David W. Cravens.
Imprint
Chicago : Irwin, 1997.
Copies
Edition
5th ed.
Description
xviii, 670 p. : ill. ; 24 cm.
Series
The Irwin series in marketing
Bibliography
Includes bibliographical references and indexes.
Subject
Marketing -- Decision making
Marketing -- Management
Marketing -- Management -- Case studies
ISBN
0256214387
Permanent Link
