My Library

Resources

Author

Title Marketing : Principles & Perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge.

Imprint

Boston : McGraw-Hill/Irwin , 2004

Location	Call No.	Status
Female Library	HF5415.1 B4155 2004	Available
Female Library	HF5415.1 B4155 2004 c.2	Available

Edition	4th ed
Description	xl,596 p.: ill.; 26 cm.
Series	The McGraw-Hill/Irwin series in marketing
Bibliography	Includes bibliographical references and index.
Subject	Marketing -- Uinted States
Added Author	Ingram, Thomas N. jt. Author
	LaForge, Raymond W. jt. Author
ISBN	0072539097
	0071214305