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Author
Assael, Henry
Title
Consumer behavior and marketing action / Henry Assael.
Imprint
Cincinnati, Ohio : South-Western College Pub., 1998.
Copies
Location
Call No.
Status
Female Library
HF5415.3 .A83 1998
Available
Edition
6th ed.
Description
xviii, 718 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references (p. 656-688) and index.
Subject
Consumer behavior
Motivational research (Marketing)
Added Title
Consumer behavior.
ISBN
0538867701
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