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Title
Handbook of strategic public relations & integrated communication / Edited by Clarke L. Caywood.
Imprint
Boston, MA. : McGraw-Hill , 1997
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Location
Call No.
Status
Female Library
HM263 H317 1997
Available
Male Library
HM263 H317 1997
Available
Description
xxvi, 574 p. : ill. ; 24 cm.
Note
Includes index, p.: 567-574.
Bibliography
Includes bibliographical references.
Subject
Public relations
Communication in management
Communication in marketing
Added Author
Caywood, Clarke L., 1947- J. Author
ISBN
0786311312
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