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Book Cover
Book
Author Watson, Tom, 1950-

Title Evaluating public relations : a guide to planning, research and measurement / Tom Watson and Paul Noble.

Imprint London : KoganPage, 2014

Copies

Location Call No. Status
 Male Library  HD59.W387 2014    Available
 Female Library  HD59.W387 2014    Available
Edition 3rd ed.
Description 199 p. : ill. ; 25 cm
Series PR in practice series
Note KH-AUL-2
Bibliography Includes bibliographical references and index.
Subject Public relations -- Evaluation
Public relations -- Planning
Public relations -- Research
Added Author Noble, Paul, 1955-
ISBN 9780749468897 (pbk.)
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