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More Information
Title
Advertising and public relations research / Donald W. Jugenheimer ... [et al.].
Imprint
London ; New York, United States : Routledge, 2015.
Copies
Location
Call No.
Status
Male Library
HF5814.A32 2015
Available
Female Library
HF5814.A32 2015
Available
Edition
2nd ed.
Description
viii, 367 p. : ill. ; 24 cm.
Note
KH-AUL-2
Includes index.
KH-AUL-2
Subject
Advertising -- Research
Public relations -- Research
Added Author
Jugenheimer, Donald W.
ISBN
9780765636065 (pbk.)
Permanent Link