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Book Cover
Book
Author Davis, Joel 1950-

Title Advertisin research and practice / Joel J. Davis.

Imprint Upper Saddle River, NJ. : Prentice Hall , 1997

Copies

Location Call No. Status
 Female Library  HF5814 D38 1997    Available
 Male Library  HF5814 D38 1997    Available
Description xxiv, 695 p. : ill. ; 24 cm.
Note Includes indexes, p.: 691-695.
Bibliography Includes bibliographical references.
Subject Advertising -- Research -- United States
Advertising -- Research
Marketing channels
ISBN 01332218135
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