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Book Cover
Book
Author Lane , W. Ronald 1940-

Title Advertising : A framework / W. Ronald Lane , J. Thomas Russell.

Imprint Upper Saddle River, NJ.: Prentice Hall, 2001

Copies

Location Call No. Status
 Female Library  HF5821 L36 2001    Available
 Female Library  HF5821 L36 2001 c.2  Available
 Male Library  HF5821 L36 2001    Available
Description xviii, 378 p.: Ills.; 25 cm.
Note Includes index, p.:365-378.
Includes glossary, p.: 355-363.
Bibliography Includes bibliographical references.
Subject Advertising
Added Author Russell, Thomas 1941-
ISBN 0130852201
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