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Author
Mohan, Manendra
Title
Advertising Management : Concepts and Cases / Manendra Mohan.
Imprint
New Delhi : Tata McGraw-Hill Publishing Company Limited , 1989
Copies
Description
xi,418 p.: ill.; 24 cm.
Note
Includes index.
Subject
Advertising
Advertising -- Management
Marketing -- Management
ISBN
0074517805
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