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Book Cover
Book
Author Blythe, Jim

Title The essence of consumer behaviour / Jim Blythe.

Imprint London , New York : Prentice Hall : 1997

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Description x, 206 p. : Ill. ; 24 cm.
Series Prentice Hall essence of management series
Bibliography Includes bibliographical reference and index.
Subject Marketing research
Consumer behavior
ISBN 0135731224
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