Internet retailing and future perspectives / Eleonora Pantano...[et al.].
Imprint
London ; New York : Routledge, Taylor & Francis Group, 2017
Copies
Location
Call No.
Status
Female Library
HF5415.1265 E467 2017
Available
Male Library
HF5415.1265 E467 2017
Available
Edition
2nd ed
Description
xxii,341 p; 25 cm.
Note
"First published 2004 as e-Retailing by Charles Dennis, Tino French and Bill Merrilees.".
Bibliography
Includes bibliographical references and index.
Contents
Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M-shopping -- U-shopping -- Multi channel success and the future of e-retailing.