My Library

Advertising Communications and Promotion Management

Rossiter, John R
Boston, Massachusetts : Irwin/McGraw-Hill , 1998 1998

Fundamentals of marketing

Stanton, William J
New York : McGraw-Hill, 1994 1994

Global marketing strategy

Douglas, Susan P
New York : McGraw -Hill ; 1995 1995

Marketing

Etzel, Michael J
Boston : Irwin, McGraw-Hill , 1997 1997

Marketing Research : An Applied Approach

Kinnear, Thomas C
New York : McGraw-Hill, Inc., 1996 1996

Sales Management : Concepts, Practices, and Cases

Johnson, Eugene M
New York : McGraw-Hill Book Company , 1987 1987

Satisfaction : a behavioral perspective on the consumer

Oliver, Richard L
New York ; London : McGraw Hill, 1997. 1997

Services marketing

Zeithaml, Valarie A
New York ; London : McGraw Hill, 1996. 1996

Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A
Boston : McGraw Hill/ Irwin, 2003 2003