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Title
Strong brands strong relationships / edited by Susan Fournier, Michael Breazeale and Jill Avery.
Imprint
Abingdon, Oxon ; New York, NY : Routledge, 2015
Copies
Location
Call No.
Status
Female Library
HD69.B87 F69 2015
Available
Description
xxxix,435 p: ill ; 24 cm.
Bibliography
Includes bibliographical references and indexes.
Subject
Brand name products
Brand loyalty
Branding (Marketing)
Consumer behavior
Added Author
Fournier, Susan
ISBN
9781138786820 (hardback)
9781138786837 (pbk.)
9781315767079 (ebook)
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