Public diplomacy : foundations for global engagement in the digital age / Nicholas J. Cull.
Copies
Location
Call No.
Status
Male Library
JZ1305.C85 2019
Available
Male Library
JZ1305.C85 2019 c.2
Available
Female Library
JZ1305.C85 2019
Available
Female Library
JZ1305.C85 2019 c.2
Available
Description
xiii, 217 pages : illustrations ; 24 cm.
Bibliography
Includes bibliographical references and index.
Contents
Diplomacy through foreign public engagement : core terminology and history -- Listening : the foundational skill -- Advocacy : the cutting edge -- Culture : the friendly persuader -- Exchange and education : the soul of public diplomacy -- International broadcasting : the struggle for news -- Nation brands and branding : the metaphor run amok -- Partnership : the emerging paradigm.